Search Engine Optimization (SEO)
One of the biggest challenges our clients face is being found.
No longer are we in the age of pulling out the big Yellow Pages book. Now, people are searching for services or products online and can easily find what they need closest to them, along with prices and reviews. With a simple touch of a button they have the ability to call or message their top choice – and since 75% of individuals searching online don’t navigate past the first page of their Google search results, getting ranked higher on search engines is becoming more and more necessary.
At Digi Malarketing we have proven methods to implement keywords and other SEO practices that raises the credibility, trustworthiness, and ranking of your website on organic search results. Plus, we are transparent every step of the way so you can see each change and watch your business grow!
What is SEO?
Search Engine Optimization (SEO) is the practice of improving a website’s visibility and ranking on a Search Engine Results Page (SERP).
There are many elements that come together for a website to show up on the first page of search results. It is not a quick-fix or game of chance. The most popular search engine, Google, is constantly changing algorithms and “bots” looking for specific criteria. Ultimately, it attempts to match what the user is searching for with a web page that is relevant and credible.
When Google and other search engines send out “spiders” to crawl through the World Wide Web, they are looking at the following characteristics and more factors that decide whether a web page will show up for a certain search term. Here are a few examples of what search engines algorithms identify:
- Readability
- Load speed
- Keywords that match content and services
- Popularity of a website and number of backlinks
- Meta data
- Length of content
- Indexed URL
- Digestible information (images, lists, multimedia)
Some of these are basic practices, while others require experienced methods that work. For example, finding keywords that are relevant and distributed throughout your content is important to increasing your website’s visibility when those terms are searched. Too many keywords can overload a blog and Google may penalize your web page for appearing “spammy.” With industry-leading experience, our SEO support specialists will implement the best SEO practices your business needs to thrive to its fullest potential.
Still Didn’t Convince That SEO Is An Important Part Of Your Business Plan?
Here’s a few ways our SEO management services have helped our clients’ businesses skyrocket before they have even paid for ads!
Brand Awareness
Traffic Increase
Lead Generation
Boost Search Engine Rankings
Expanded Audience Search
Improved ROI
SEO Management Process
1. Keyword Research
When it comes to your personal SEO management process, you will have an Account Executive (AE) who maintains a number of certifications and a team of SEO specialists at your side. Your AE will utilize Google Tools to conduct a thorough keyword research to attain the most relevant and most searched phrases that will escalate more business for you. All we need from you is your approval of the keywords – whether they are valuable and relevant to your business or not – then we’ll shift gears and drive through the search engine optimization process.
2. Optimization
Your AE will obtain access to your website and will record a list of optimization changes that will propel your SEO upward. Our experts ensure there’s relevancy between our keywords and the text content of your site, and that search engine “bots” can properly digest the information on each page.
3. Reporting
Every month, we’ll share clear-cut reports with you that reflect the work we’ve done, why changes were implemented, and how it supports your goals toward success. Our reports consist of each keyword, its search engine rank, and data from previous months to show how it’s progressing. During these meetings, we’ll discuss your goals, your business, and address any action items for the past or upcoming month.
4. Take Off
Establishing a strong digital presence in organic search results is proven to positively impact the growth of your business. As it’s part of our job to cultivate that growth, we scale with you. Whether it’s time to serve new geographic locations, expand your clientele, or even franchise, Digi Malarketing is here to serve you.
What is SEM?
What exactly is search engine marketing (SEM)?
The answer has evolved over time, and can therefore be a bit murky. SEM used to encompass both paid search and search engine optimization (SEO). But the definition now predominantly refers to just paid search.
Some would argue, however, that SEM encompasses anything that improves a website’s visibility on search engines, which would include SEO, link building, and more. Publications like Search Engine Land refer to the combination of paid search and SEO as just Search Marketing nowadays. Confusing, we know.
Why SEM Is Important
With 48% of digital ad spend going to paid search ads, accounting for roughly $35 billion in 2016, it’s something your business needs to do to stay competitive.
Why has search engine marketing grown exponentially over the past decade?
Because SEM is one of the most effective ways to promote your products and grow your business. By presenting someone an ad that’s directly related to what they’re searching for at the moment of intent, you’re reaching a highly receptive audience. Plus, if done right, it can be very cost-effective.
SEM is also an important part of building brand awareness. By putting your brand at the top of a search page (whether it’s on Google, Bing, or Yahoo) for specific keywords and search queries, people will begin to think of your brand when they think of the keywords that they’ve searched.
Another reason SEM has become a necessity for digital advertisers, is it gives you quantifiable data on how your ads are performing so that you understand your return on investment (ROI) and can make better informed decisions about your ad spend.
Now that you get the picture of what benefits SEM can bring your business, let’s quickly denote the difference between SEM and SEO.