Drive Greater Brand Growth from PPC
How to Drive Greater Brand Growth from PPC Management Services
If you own a brand or company, PPC services are the need of the hour for growing it. Wondering what pay per click advertising (PPC) actually entails? It can help you target customers based on the advertisements that they view.
And this is why you need the right PPC services, courtesy, for optimizing your brand campaigns and growing revenues through data-based decisions.
How is PPC Beneficial to Your Business?
Pay Per Click is a streamlined and powerful advertising method that can empower your digital marketing strategies and boost their success. Increased lead generation, better conversions, and maximized ROI are the major benefits of refined PPC services from Infidigit.
At Infidigit, we prioritize PPC services with a data-driven approach to create unique and valuable opportunities to optimize your brand’s connection with the existing and potential customer base. Here is how our PPC services can be beneficial to your business:
Why is PPC a Great Investment For Your Business?
PPC marketing is one of the many forms of search engine marketing that helps brands get ahead of their competition efficiently if executed correctly. The higher your ads about products or services appear on the search engines, the better results you get. There are many reasons why PPC marketing can prove to be a great investment, such as:
- Instantly reaching target customers for refined traffic on your website with better prospects
- Appear and outrank on keywords targeted by competitors to get ahead of the competition
- Generate qualified leads with better chances of conversion to increase revenue and ROI
- Connect effectively with the local audience for better local visibility and improved grasp on the local market
PPC advertising can prove to be very effective for businesses looking to generate quick results. By availing competent PPC services offered by industry professionals like Infidigit, you can create marketing campaigns with PPC as an element that can help you in achieving your targets conveniently.
Local Service Ads Regions
Every city in the United States has the option to set up a Google Local Service Ads account. But, not all local service advertisers will appear when searched for. Why?
Google will not show a single local listing in the search results. So, if you’re the only business in your city that has gone through the process of setting up Local Service Ads, your ad won’t show until one or two of your local competitors sign up, as well.
From here Google will display 2 local service advertisers on mobile and 3 local service advertisers on desktop.
If you’re in a larger metro, chances are that you’ll be able to reach new customers via Local Service Ads. If your business or service area isn’t located in a larger metro, give us a call, you may still be eligible. Our Google Ad Specialists can look for this information in a matter of seconds!
Local Service Ad Benefits
Guaranteed Leads
If you’ve ever invested in PPC advertising, then you know how irritating it can be to pay for a click that doesn’t convert into a new customer. With local service ads, Google not only helps to prevent a connection when the job isn’t a good fit, but it also reimburses you if a person calls (even after answering the prompts) and you can show that the caller couldn’t use your services, assuming that you have call tracking capabilities.
Become a Trusted Advertiser
When searching for local services, consumers will be hard-pressed to miss the green checkmark with the Google Guarantee badge beside your business’s local service ad.
Besides catching the searcher’s attention in the middle of all your competition, you’ll also benefit from a trustworthy endorsement from Google.
The Google guarantee protects customers for jobs booked through a local service ad with a lifetime cap of up to $2,000. So, once consumers understand this promise, they’ll be more likely to contract your services, as they are protected by Google.
Display Your Reviews and Rating
With Google local services ads, you’re able to showcase some of your best reviews and ratings to further help earn the local consumer’s trust.
Extend the Reach of Paid Google Ads
Google local services ads are positioned directly above the regular paid Google ads, which are directly above the organic search listings. Why?
Google Local Service Ads are not meant to replace your regular PPC Google ads. They also aren’t meant to replace organic listings or organic traffic services.
Some consumers will still want to visit your company website before calling from a Local Service Ad. This is especially true for higher ticket services, such as roofing installation.
But, even if qualified leads don’t immediately convert through your local services ad immediately, your prime position on the Google search results pages, along with some positive reviews may help to sway their opinion.
Voice Search
Many times, potential customers search for local service providers while actively trying to fix the problem at hand. Over 20% of all Google searches come from a voice search query, and investing in local service ads is one of the best ways to ensure that your local services are found, even when consumers are simply asking their smart device a question. This is one of the easiest ways to reach potential customers.